title: Saving Ads: Assessing and Improving Web Archives’ Holdings of Online Advertisements [Video]
abstract: Recording of a presentation describing the current state of archival practice as it relates to the preservation of web-based advertising in context, highlight the large gap in the historical record created by the failure to archive such advertisements, and suggest approaches archivists can use to ensure that the temporally and culturally relevant information sources represented by web advertisements are preserved.. This recording originated from the IIPC General Assembly and Web Archiving Conference held on April 24-26, 2024 held at the National Library of France in Paris.