Quantifying complexity: using web data to decode online public debate
Founded in 2014, Analysis & Numbers is a pioneering non-profit cooperative specialising in data-driven insights and analysis across various sectors. Based in Norway and Denmark, the Analysis & Numbers teams study web data from the social sciences perspective, investigating topics such as the spread of misinformation, hate speech, media literacy, and tracking AI content on the web.

In their keynote, Håvard Lundberg and Ida Haugen-Poljac shared the Analysis & Numbers’ experiences of working with the complexities of web data. They will reveal how advanced data gathering from social media platforms, coupled with the use of AI and tailored algorithms, help them to make sense of complex societal dynamics. This involves using web data to quantify hate and polarisation, uncover myths and stereotypical discourses about minority groups, and map the spread of misinformation. In essence, this talk will show how it is possible to turn digital conversations into actionable insights, empowering our society to better understand and challenge the narratives shaping our world.