Archiving Digital Marketing: Examining Preservation of Dynamic Content on the Web Through the Lens of Online Advertisements
Alex Poole Christopher Rauch Mat Kelly Michael L. Nelson Michele C. Weigle Travis Reid
The transition to digital marketing has revolutionized advertising, reflecting and shaping societal norms and trends. The “Saving Ads” project addresses the challenges of preserving these ephemeral digital artifacts, essential for understanding the evolution of advertising and its socio-cultural impact. The initiative focuses on technical solutions for archiving dynamic online ads and enhancing access to these critical resources for future scholarship. By examining the preservation of online advertisements and suggesting improved approaches for archiving dynamic online content, this project contributes to the documentation of digital history.
approaches to preservation start 2 preserve