Why Preserve - A Collaborative Way to Promote the Sector : Poster - iPRES 2025 - Wellington, New Zealand / Te Whanganui-a-Tara, Aotearoa
Abstract
Advocating for digital preservation is not a one-time effort, it’s a continuous journey that demands time, energy, and resources from those who often have the least to spare. Recognizing this challenge, the Digital Preservation Coalition has made ‘Advocacy’ one of its five core strategic priorities, underscoring its vital role in sustaining our digital legacy. To truly make an impact, we must communicate the value of digital preservation in ways that resonate with diverse audiences. While its importance to truth, memory, and cultural heritage is undeniable, preservation is not just about safeguarding the past. For many organizations, it’s also about managing risk, complying with legal and regulatory frameworks, protecting reputations, and ensuring business continuity. These practical drivers can be powerful catalysts for action. Understanding why an organization chooses to invest in digital preservation is key. These motivations form the foundation for persuasive, tailored advocacy—messages that inspire action and secure long-term support. Whether in cultural heritage, academia, research, business, or law, identifying and articulating these reasons is a crucial step in every digital preservation strategy. That’s where the Why Preserve campaign comes in. This poster will describe a global initiative which invites digital preservation practitioners to reflect on their organization’s unique motivations, share their stories, and transform those insights into compelling advocacy messages. Launching alongside World Digital Preservation Day on Thursday, 6 November, and the iPRES 2025 conference, the campaign itself will spotlight the current landscape, outline the path forward, and invite the community to unite in answering a powerful question: Why Preserve?Details
- Creators
- Karyn Williamson
- Institutions
- Date
- 2025-09-01 00:00:00 +0000
- Keywords
- digital humanities
- Publication Type
- poster
- License
- http://creativecommons.org/licenses/by-sa/4.0/
- Download
- 179772 bytes